Go-to-Market Strategy

Drua Consulting has on staff seasoned startup executives that have led organizations through challenging business issues at various stages: from identification of business opportunities, through product development, and to market launch and business development. These professionals are available to help you across a number of key business issues addressing the following critical questions:

• Is there a sizeable market for my product or service?

• Where should I compete?

• How can I establish and maintain a competitive advantage?

Answering these questions requires carefully-thought out fact-based analyses grounded in industry knowledge. Drua Consulting's seasoned professionals with industry knowledge can help you assess  market drivers and identify key strategies to help you establish and maintain competitive advantages. In particular we can help you to perform:

Market definition – identify customers, products/services, competitors, and key success factors

Market sizing and growth analyses – size specific markets, understand key trends, and identify drivers of growth

Competitive analyses – assess and understand competitors’ positions, strengths, and weaknesses

Strategy development – generate a well-informed and actionable business strategy; and articulate the path to success in business plans and presentations.